Matthew D. Flatow, director of operations and design here at Flowers, Flowers!, expects that this holiday season people will be decorating not only sooner but with additional emphasis. “During this pandemic, people are looking for ways to heighten optimism and joy,” he said.
To help them prepare, he will offer a virtual presentation, “Floral Expressions,” focusing on winter-themed and holiday designs on Nov. 20 at 11:30 a.m. The event will be accessible via Zoom.
The program will focus on seasonal designs for the home including table accents and centerpieces for holiday dinners.
He will use fresh flowers, greenery and natural accents to make five to seven arrangements.
“As a florist, of course, fresh flowers are always my favorite component coupled with natural implements like pods, barks, mosses, berries and even fresh fruits,” he said. “Decorations create holiday ambience and lift spirits.”
Flatow will demonstrate floral designs to inspire viewers to transform their homes into holiday wonderlands. He will present new techniques, tricks, materials and designs; the resulting arrangements will be auctioned live at the end of the demonstration.
He has designed for many events in the Springfield area including interpretations each year at the Festival of Flowers at the Springfield Museums and arrangements for the Springfield Symphony Orchestra opening galas as well as for numerous events for other non-profits in the Springfield area.
“The support of community non-profits is of great importance to Flowers, Flowers! We look forward to keeping up this tradition despite the gathering restrictions brought about by the pandemic,” he said. “Though we all must be apart, it’s never been more important to stand together as a community.”
While his “Floral Expressions” demonstration is not open to the public, the designs will be created in the Carriage House at the Barney Estate and available for viewing in real time via Zoom.
The presentation also will include a raffle. For more information, email [email protected]
Anyone can attend the Zoom demonstration; there is no charge for members; non-members pay $5. Tickets can be purchased at EventBrite.com.
For more information on this and other Springfield Garden Club events go to gcfm.org/springfieldgardenclub.